Identify Effective Factors for Improving E-Trust of E-Transactions in the Context of E-Commerce and E-Government

Nowadays, application of e-commerce for companies or economic corporates and also entities and states has changed to an unavoidable issue, seeming necessary to observe its advantages and disadvantages. Due to the performance of processes in virtual or cyber site, e-commerce has been always followed by many worries, challenges and problems for all users including companies, people and states. To ensure relatively and reduce the available problems, the solutions of using a safe commerce are paid serious attention. They will relatively provide security for e-commerce information, which is a necessary condition for a safe commerce. But trust seems to be essential for a business or contract. Called e-trust, trust in virtual site includes 3 main elements of parties to trust (Trustee and Truster), field of trust (laws and regulations, infrastructure and size) and object of trust (trust on entity or company, trust on product or services). In this case, there is a mutual interaction containing an entity or company as truster, on the one hand, and entity and company as trustee, on the other hand, and it is agreed that the first party to ensure his total expectations of oral and written promises and words will be met for the other party. There are two main approaches or classes in trust called as static approach showing the dimensions of trust including definition of trust variables, trying to analyze it to the more concrete factors and variables, determining effective and intervening variables in trust, and also process approach representing the way of trust and steps such as way of formation, continuation, development methods and finally removing trust is paid more attention. In this article, we try to study views and models for trust in commerce, reliability, trust management in e-commerce in difference aspects such as dimensions, measurements, increasing or decreasing factors, measurement, methods of establishment, protection and other related factors. Keywords— E-Trust , Improving, E-Trust Methods ,E-Trust Models, E-Trust Measuring, E-Trust Building